top of page

New CEO Announced

The Canadian Motorcycle Association announces

the appointment of A. Ross de St. Croix as new CEO

Hamilton, Ontario, Canada, February 1, 2023 –

Taking over from interim CEO Holly Ralph, Mr. de St. Croix has been appointed to help transition this 77-year-old not-for-profit national association representing Canadian motorcyclists into a stronger, healthier, and thriving organization.

Mr. de St. Croix brings to the association a lifetime of motorcycling experience, both within the competition side as well as the enthusiast side. Adding this to a mixture of knowledge from the commercial business element in his previous work life, his involvement in the film and television industry and years of coaching exposure Mr. de St. Croix will have a positive impact on the continued growth of this organization.

“I’m honoured to be taking over for Holly. What she has done for the organization as interim CEO has given us a great platform to continue to grow and prosper. We have some very exciting news, events, and partnerships, locally, provincially, nationally, and internationally coming-up over the next few years that just proves we are going in the right direction.” de St. Croix says.

For more information on Mr. A. Ross de St. Croix please visit

Recent Posts

See All


Press Release – March 28, 2024 The Canadian Motorcycle Association is very pleased to announce the following riders selected to attend the ISDE in Spain this October. World Trophy Team Alex Gougeon, S

Recent passing of Ed Youngblood - 1943 to 2024

FIM Press Release - March 14, 2024 The FIM is saddened by the recent passing of Ed Youngblood, the former President of the American national federation (AMA) from 1981 to 1999 and a former Deputy Pres


bottom of page