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New CEO Announced

The Canadian Motorcycle Association announces

the appointment of A. Ross de St. Croix as new CEO

Hamilton, Ontario, Canada, February 1, 2023 –

Taking over from interim CEO Holly Ralph, Mr. de St. Croix has been appointed to help transition this 77-year-old not-for-profit national association representing Canadian motorcyclists into a stronger, healthier, and thriving organization.

Mr. de St. Croix brings to the association a lifetime of motorcycling experience, both within the competition side as well as the enthusiast side. Adding this to a mixture of knowledge from the commercial business element in his previous work life, his involvement in the film and television industry and years of coaching exposure Mr. de St. Croix will have a positive impact on the continued growth of this organization.

“I’m honoured to be taking over for Holly. What she has done for the organization as interim CEO has given us a great platform to continue to grow and prosper. We have some very exciting news, events, and partnerships, locally, provincially, nationally, and internationally coming-up over the next few years that just proves we are going in the right direction.” de St. Croix says.

For more information on Mr. A. Ross de St. Croix please visit

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